Strategic business development leader with over eighteen years of experience in content development, focusing on interactive entertainment, cross industry licensing and brand promotion. Delivered over 60 profitable titles including the blockbuster Dragonball Z (master game license) for Atari. A proven track record of identifying unexplored opportunities with existing licenses and nurturing nascent concepts to completion coupled with an established talent for forecasting profitability and shaping products to receptive target markets. Committed to building and maintaining strong, sound relationships with developers, vendors, distributors, and partners to leverage existing product families and establish new revenue opportunities.

New Business Development • Strategic Marketing Planning • Situation Analysis • Issue Resolution
Complex Contract Negotiation • Cross-functional Collaboration • Sales Planning • Trend Analysis Financial Forecasting • Branding • Proposal Development • Global Business Planning •
Product Design, Production and Launch • Relationship Building • Campaign Development

Business Manager: Created a successful launch and product strategy for a startup team of veteran developers focusing on mass-market iPhone and online games putting the company in the black less than a year from launch. Developed marketing and PR materials, presented pitches at industry trade shows, identified and explored collaborative opportunities from substantial rolodex, responded to RFPs and negotiated development agreements. Designed and produced two of four high-end titles for iPhone already delivered or in development. Currently pursuing cutting-edge in-game advertising, product / brand placement and contest promotions.

Consultancy: Specializing in improving corporate and product strategy by bringing an external, third-party review of focus, plan of action, and objectives. Specifically: evaluation of business operations and identification of inefficiencies or misalignments between corporate goals and operations; Discovery, initiation and development of strategic alliances in current and new markets; Management of new product development from concept through launch; In-depth research of clients' products and services vis-à-vis corporate objectives to align project execution strategies with corporate goals.

Selected Contributions:

• Under contract with THQ to identify/develop new content; generate RFPs, down-select potential developers and negotiate agreements.
• Created North American strategic marketing plan, PR campaign and launch strategy for global massively multiplayer online game (MMOG) for European-based client.
• Championed and developed a college-level Game Apprentice Program to revitalize the college's degree program through focused curriculum and a stronger collaboration with the interactive entertainment industry.

Director of Business Development: Director, Business Development: Spearheaded research and trend analysis to identify and evaluate new products with potential to deliver strong ROI. Mitigated investment risk by thorough break-even analyses and realistic profit projections. Developed, socialized and sold comprehensive product plans to internal leadership and business partners. Crafted RFPs designed to elicit responses from teams that would highlight their strengths and weaknesses to ensure a thorough vetting of submissions and development teams for quality, costs and production values consistent with project plans. Collaborated with teams of game analysts, marketing and sales leaders, and statisticians to ensure accurate information gathering for forecast reports and to improve business decision-making via comprehensive research, recommendations, and profitability assessments. Designed a product acquisition-system capable of identifying new target audiences, highlighting under-represented mass-market audiences, and introducing new product offerings.

Selected Contributions:

• Reduced risk and improved quality of selected concepts by designing an integrated assessment system (Strategy to Create Opportunity through Research and Evaluation - SCORE) for evaluating overall project potential.
• Instituted a creative initiative with internal teams to generate new intellectual property. Guided development of new, promising IP to increase company value.
• Discovered new opportunities in existing markets, investigated new markets, and developed targeted recommendations for the President and Executive Team.
• Re-established a former top-selling brand by implementing multi-faceted approach of brand improvement including an online tournament system, community portal, in-game advertising and product placement.
• Repeatedly delivered product profit and performance consistent with extensively researched predictions.

Director, Licensing and Acquisitions: Controlled commercial and video game production of new titles. Designed elaborate marketing and public relations plans. Created product marketing and sales literature, sell sheets, box copy, and company presentations. Delivered retail pitches to distribution partners and affiliates. Created and tracked production schedules and design documents. Facilitated communication with IP holders and negotiated contractual agreements for online products.

Selected Contributions:

• Generated highest ROI within the company across all projects by creating ideal collaborations of the right development teams working on the right projects with the right intellectual property and appropriate budgets for the planned target markets.
• Developed long-lasting, trusting relationships with developers, intellectual property owners/licensors and distribution partners.

Director, Artist & Repertoire: Led acquisitions and licensing group for the most profitable division of Atari and grew annual sales from $25M to $125M during tenure. Acquired Dragonball Z series for the company, securing a long-term cross-platform agreement with aggregate revenues exceeding $600M to date. Authored and developed significant properties for Atari, including Dirt Track Racing, Carnivores, and Beachhead, all of which became a series of highly profitable company owned franchises. Developed a track record for finding or creating lucrative products and projects, and successfully bringing them to market. Routinely negotiated sophisticated development deals with intellectual property licensors and 3rd party partners.

ADDITIONAL POSITIONS